What People Are Saying
"In his elucidating and detailed book, Navigating Through the Risks of Credit Card Processing, Bill Pirtle offers merchants a guide on the perils of card acceptance, as well as the benefits for those who do it prudently.
Though selecting a good card processor and vetting the contract with a sales agent tends not to top the average merchant's list of concerns, Pirtle argues that it behooves retailers to apply themselves to such tasks with the carefulness and rigor they would use in purchasing product inventory or launching ad campaigns. As the book describes, businesses can sink or swim on the strength of their processing agreements and partnerships.
Though the book explicitly addresses merchants, it is perhaps no less relevant to the ISOs and merchant level salespeople who serve them– and is a kind of hymn to those who provide merchant services in an honest and transparent way..."
--The Green Sheet
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"I encourage you to carefully read Bill Pirtle's master class on every conceivable issue related to credit card processing. It will be well worth your financial and time investment over the long term..."
--Dan Coughlin, The Management 500
"Few have the courage to write on the challenges of merchant services. You have written an excellent book that should raise lots of eyebrows... I will be recommending your book to my business associates."
--R. T. Pausch. Coffee News Oakland
"...the pace and content is in plain english and you've made a subject (that could be dry and stuffy if handled in the wrong way) feel like a conversation with a knowledgable friend."
--Joe Gregory - bookshaker.com
